Why effective portfolio management is as much about people as it is about governance
Portfolio managers are often seen as decision-makers who must say no. They evaluate proposals, prioritise investments and balance competing interests.
But does that mean they stand alone in the organisation?
In the latest Uffective Boost Podcast, Markus Lause explores this question with Dr Mark van der Pas (CEO of Uffective) and Dr Tobias Hartwich (Portfolio Manager at E.ON).
Portfolio management as a service
Dr van der Pas emphasises that portfolio management is, above all, a service discipline.
Whilst business stakeholders may submit an investment request only once a year, portfolio teams work with these processes every day.
Guiding colleagues, supporting them and reducing complexity is essential – and often deeply appreciated.
IT Budgeting Governance + process + tool: a powerful combination
According to Dr Tobias Hartwich, successful portfolio management rests on two pillars that must work hand in hand:
- Governance – how proposals are evaluated and decisions made
- Process & tooling – how users are guided and supported along the journey
When both elements align, the organisation experiences clarity, consistency and confidence.
Going the extra mile: training & personal support
Tobias highlights two practical strategies that have helped him build strong relationships:
1. Frequent training – even without a specific trigger
Internal training sessions help new and existing colleagues understand the tool and the overall process.
2. Being personally reachable
Instead of an anonymous helpdesk, colleagues know that Tobias is available and willing to help.
This human connection builds trust and makes the process approachable.
Avoid unnecessary data collection
Dr van der Pas cautions against collecting data that is never used – a common frustration in large organisations.
Efficient portfolio management means asking only for what is genuinely needed.
Memes in the intranet: engagement with humour
A standout element of Tobias’ approach is his use of memes to communicate updates, trainings and new functionalities internally.
This keeps the tool visible, fosters community and signals that someone is actively managing and caring for it.
Summary of the Key Learnings
- Portfolio managers can absolutely have friends – even when saying no.
- Portfolio management works best as a supportive, guided process.
- Training, clear ownership and approachability build trust.
- A service mindset is key to success.
- Humour and visible communication can increase engagement and strengthen adoption.
