Mark van der Pas founded Uffective in 2014 and has chaired it ever since.
He combines deep expertise in portfolio management, digital transformation and large-scale processes. He has guided customers to improve the impact of their investment portfolios and improve the quality of delivered IT.
He sped up IT projects for multiple customers with more than 40% and was asked to participate in investment boards of multiple customers to guide the creation of their strategy and advise on capital allocation decisions.
Before Uffective, Mark has held management responsibilities for the impact of large investment portfolios (over €1 billion per anno). He was responsible for sales management for €6 billion annual revenue.
Dr. Mark van der Pas studied Information Technology, Economics, and Business Economics at Hasselt University and the University of Groningen, and holds a PhD in Information Technology Management from Maastricht University.
He was born in 1967, lives in Roermond, the Netherlands, and has two adult children.
Niels van der Pas is Chief Data Officer of Uffective with a native background in data science, artificial intelligence and data management.
He is recognised for maintaining the highest standards in data quality, reliability, and compliance.
Niels is managing the technology of Uffective’s largest customer implementation to date and is responsible for the configuration of Uffective for all customers.
Niels joined Uffective in 2017 and went on to hold several positions where he programmed in SQL, developed AI models and was responsible for Regression Testing.
One of his earliest achievements was developing Uffective’s first AI model in 2017, which predicted the likelihood of a project being cancelled before launch and provided project leaders with an early warning.
In 2019 Niels founded the European Center for Machine Learning, an organisation focused on software engineering, which grew to a staff of 30 and was bought by Uffective in 2023.
After this closure he was appointed Chief Data Officer for Uffective.
He studied Data Science and Artificial Intelligence at Maastricht University.
Niels was born in 1999 and lives in Roermond, the Netherlands.
Markus Rene Lause is Chief Commercial Officer of Uffective with more than 25 years of international experience in the telecommunications and IT industry.
He is responsible for Uffective’s commercial strategy, revenue growth, customer relationships, brand development, and market positioning. Markus joined Uffective in 2016 as Senior Customer Success Manager before becoming Managing Director Customers, where he shaped Uffective’s market position, established its brand, and secured many of its key customers.
Since 2021, he has served as Chief Commercial Officer, driving customer engagement and business expansion.
Before Uffective, Markus spent over 15 years at Vodafone in senior leadership positions, including serving on the Board of Directors in Romania with responsibility for the Business Market, and as Senior Vice President for Business Sales Consulting and Marketing in Germany.
He studied Business Administration at the University of Cologne and holds an MBA in Marketing, Business Strategy, and Business Transformation from Henley Business School.
Born in 1973, Markus lives in Meerbusch, Germany, and is the father of three children.
